Commonsense Direct and Digital Marketing. Drayton Bird

Commonsense-Direct-and-Digital.pdf
ISBN: 9780749452070 | 448 pages | 12 Mb

• Commonsense Direct and Digital Marketing
• Drayton Bird
• Page: 448
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780749452070
• Publisher: Kogan Page, Ltd.

Download Commonsense Direct and Digital Marketing

Book Box: Commonsense Direct and Digital Marketing

Overview

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, ...

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